CASE STUDY: DESTINATION CHINA: LUXURY F&B AT SEA
  CASE STUDY: F&B TRAINING, STRATEGY IN CRIMEA

Project: A client required an hotel specialist to run a five-star VIP cruising operation in South China.

Tasks:
• Upgrade the ship to luxury status
Hire the crew
Purchase operating equipment
Engage a top chef and line staff
• Design menus
• Source the best ingredients
• R
emain on board to coordinate the cruise with the hotel manager and department heads.

Results: Our hotel preparation resulted in a streamlined and efficient operation that was appreciated by the cient and the VIP guests aboard.

 

Project: la Chocolatière was asked to take part in the EU's TACIS* programme in regards to assessing the Crimean tourism sector more specifically:

•  Propose a global strategy for its development and promotion
• Organise institutional tasks - between the public and private sector
• Devise specific strategic orientations related to the tourism marketing action
• Support to the reinforcement of the small and medium-sized enterprises (SME)
• Identify and prioritize geographical areas
• Train employees from local hospitality industry venues in F&B service

Training included courses on the following subjects:

• Introduction to the food and beverage industry,
• The Meal Experience and the Management of Quality in Food and Beverage
• Marketing of Food & Beverage, Advertising, Public Relations, Merchandising and Sales
• Presentation on Food and Beverage Service,
• Food and Beverage service – Theory and Practice
• Banquets and Conference – Planning and Execution
• Also: Methods of Service • Marketing and promotion of all kinds of Events • Banquet office organisation and planning • Pricing and the arranging of Conferences and  Banquets • Protocol

*TACIS is an abbreviation of "Technical Assistance to the Commonwealth of Independent States" programme, a foreign and technical assistance programme implemented by the European Commission to help members of the Commonwealth of Independent States (as well as Mongolia), in their transition to democratic market-oriented economies. TACIS is now subsumed in the EuropeAid programme. (source: Wikipedia)

 

 

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